Women Need to Be is a health advocacy initiative committed to improving maternal care and ensuring safety during childbirth. With a focus on home births, the brand emphasizes the need for comprehensive advisories to address the potential complications that can arise in non-clinical settings. They are driven by healthcare specialists who advocate for skilled birth attendants to oversee deliveries, especially for women facing complex pregnancy cases. The organization recognizes the increasing preference among mothers for home births, often due to previous traumatic hospital experiences. However, the availability of qualified home delivery services is inconsistent nationally, making informed decision-making crucial.

Women Need to Be prioritizes education and transparent communication regarding the risks associated with home births, urging healthcare professionals to provide clear warnings and support. By promoting high standards for midwife training and care, the brand aims to equip expectant mothers with the knowledge necessary to make safe choices, ultimately striving to enhance maternal health outcomes in all childbirth settings.