Global Hotel Alliance
@globalhotelalliance.com
Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform.
Global Hotel Alliance's Company Logos
Global Hotel Alliance's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#EF3E42
Cinnabar
239, 62, 66
359, 85, 59
0, 74, 72, 6
#D8B69B
Cameo
216, 182, 155
27, 44, 73
0, 16, 28, 15
#023270
Midnight Blue
2, 50, 112
214, 96, 22
98, 55, 0, 56
About Global Hotel Alliance
GHA DISCOVERY | Dubai is part of the Global Hotel Alliance (GHA), which brings together a unique collection of independent hospitality brands. GHA DISCOVERY is a multi-brand loyalty program that leverages a shared technology platform. As the world's largest alliance of independent hotel brands, GHA DISCOVERY offers a wide range of benefits and rewards to its members.
With 40 brands, over 800 hotels, and a presence in 100 countries, the loyalty program provides access to a global network of luxurious accommodations. With 24 million members and over 100 awards, GHA DISCOVERY is a highly respected loyalty program in the hospitality industry. It generates a room revenue of US$1.
4 billion and facilitates 5. 6 million room nights annually. By joining GHA DISCOVERY, members receive exclusive perks and privileges, including elite status and the ability to book directly.
Discover the world of GHA DISCOVERY | Dubai and unlock a world of extraordinary experiences and exceptional service
Brand industry
Travel and Tourism
Company type
Privately Held
Year founded
2004
Company size
51-200 employees
