Unclaimed brand
The all-in-one platform that lets advertisers manage their media investments from plan to finish. Monitor media performance at a global or regional level and across all media types.
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#023F6C
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GMP Systems AB provides a global media platform designed to help advertisers manage media investments from planning through performance analysis and optimisation. Its centralised system brings advertisers, internal teams and agency partners together to coordinate budgets, plans, spend and campaign results across regions and media types. The platform collects and standardises media data from agencies and platforms, applies a global taxonomy for comparing performance, and uses AI-powered checks to flag data discrepancies.
Teams can build media plans collaboratively, set guardrails to support consistent strategy, monitor campaign delivery across channels and analyse patterns across campaigns. Learning loops help users apply performance insights during active campaigns and carry lessons from past activity into future planning. The platform is also intended to give procurement teams greater visibility into media spending and investment value.
GMP Systems positions its offering as an operating system for media operations, replacing fragmented spreadsheets and tools with connected workflows and shared data. The company is based in Stockholm and serves advertisers and agencies across global markets
Brand industry
Business and Consumer Services
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