Global SDA Holding

Global SDA Holding is an international group of companies focused on the comprehensive, systematic development of athletes. It brings together expertise in sports technology, training, education, and performance support to help clubs, training centers, and universities improve athlete development. The holding supports research and development by combining specialists, software, hardware, and practical sports knowledge, and operates across 20 countries in Europe, North America, and Asia.

Its member companies produce equipment and technologies for hockey training and diagnostic centers, develop software using artificial intelligence, provide mental training services, and educate coaches through courses, conferences, workshops, and seminars. Notable innovations include the Skatemill HST, an AI-powered skating analysis system, and the Shooter, a smart goal designed to develop shooting accuracy, power, and reaction time. These tools support tailored training and athlete assessment, with an established focus on hockey and ambitions to extend comprehensive development systems across other sports. Global SDA Holding aims to unite these offerings into an integrated solution for organizations seeking to enhance athletic performance through technology and proven training methods.