Glossy Branding Agency

Glossy Branding is a senior-led brand strategy and AI consultancy based in Ghent, Belgium. The studio helps leadership and marketing teams clarify what their brand stands for, make sharper decisions and put those decisions into practice. Its services span brand positioning, propositions and market approach, followed by visual identity and activation. Glossy creates design systems, websites and campaigns intended to remain coherent as organisations grow. It also helps marketing teams move beyond scattered AI experiments through practical workflows, brand-trained image models and tools, alongside guidance that enables teams to use them effectively.

Glossy combines strategy, systems and creative judgement, bringing more than twenty years of brand work to its practice. Its published portfolio includes projects for BattMobility, Fanfinity and Madison.Partners, as well as work associated with KAA Gent, Pukkelpop, Quick-Step and iMinds. Deliberately small and led by founder Ben Urbain, the studio brings in specialist partners when needed. Glossy offers prospective clients a free intake meeting and an honest initial assessment, and shares insights on branding and emerging creative technologies.