GLOWco is a brand that was founded in 2018 with the aim of providing modest activewear for hijab-wearing women. The idea behind the brand came when Nawal Alhaddad, the Director of GLOWco and a fitness instructor for 10 years, noticed that her clients felt their performance was limited by their attire. They faced issues with their hijabs coming undone and their outfits riding up uncomfortably, making them feel hot and uncomfortable during workouts.

Sensing a gap in the market, Nawal decided to be the solution by creating GLOWco. GLOWco's mission is to promote modesty without compromising on style and functionality. The brand focuses on attention to detail, selecting and designing collections that prioritize the principles and function of modest activewear.

They incorporate a variety of colors and prints to make their collections fun and exciting to wear. Additionally, GLOWco ensures affordability without compromising on quality. In addition to their online store, GLOWco has recently opened a hybrid space that combines a store and a functional fitness studio.

They offer ladies-only and hijab-friendly fitness classes conducted by their sister brand, GLOWco Move. GLOWco's activewear is available in a wide range of sizes, from S to 3XL, making exercise accessible to women all over the world. Visit GLOWco's store to try on their items and join their empowering fitness classes.

They are committed to promoting female empowerment and challenging stereotypes about Muslim women. Don't miss out on this unique brand that celebrates both modesty and active lifestyles