GlowEngine is an online, no-code platform for creating and publishing visual novels. Its editor brings story scenes, dialogue, characters, emotions, choices, branching paths, variables, music, and endings together in a visual workspace, helping creators focus on their stories rather than programming. Users can preview scenes as they work and build a first prototype in about ten minutes.

The platform provides ready-made asset packs with characters, expressions, backgrounds, music, and sound effects, supporting genres such as romance, horror, mystery, and everyday stories. Creators can publish browser-playable games in the GlowEngine catalog and prepare projects for Yandex Games, Windows, and Android, as well as for Steam and Google Play. The site also features a catalog of community-made games, project updates, and guides for authors.

GlowEngine is designed for beginners, screenwriters, indie developers, Yandex Games creators, and content makers who want to test ideas or produce interactive stories without sourcing assets and building technical systems from scratch.