Greater Milwaukee Association of REALTORS

The Greater Milwaukee Association of REALTORS® (GMAR) is a professional association founded in 1892 to support stability and standards in the real estate industry. It represents nearly 4,000 real estate professionals working throughout southeastern Wisconsin. GMAR serves its members through advocacy, ethics enforcement, education, market information, and opportunities to connect and develop professionally.

Membership resources include new-member orientation, guidance for brokerages, housing statistics, fair housing information, REALTOR® safety materials, and access to REALTORS® Property Resource. The association also provides information about its multiple listing service and SentriLock electronic lockboxes, which enable REALTORS® to arrange secure, scheduled property access through the SentriKey mobile app. Its ethics resources explain the National Association of REALTORS® Code of Ethics and include information on complaints, arbitration, professional standards, and case interpretations.

GMAR organizes events, networking opportunities, and programs through its Events and Youth Foundation offerings, including awards, scholarships, grants, and community initiatives. Its government affairs work includes RPAC, the REALTOR® Political Action Committee.