GMF is a French insurance and financial services brand offering protection for individuals, families, and professionals, with particular attention to public service workers and their families. Its range includes insurance for cars, motorcycles, caravans, electric vehicles, homes, students, health, pets, travel, school, leisure, boats, and personal liability. GMF also provides legal protection, life insurance, savings plans, retirement savings, personal loans, home-improvement financing, and income and family protection products.

The brand supports customers at different stages of life, including moving home, changing vehicles, starting a family, studying, or beginning a career. Dedicated options are available for students, young adults, healthcare professionals, elected officials, and employees of public-sector companies. Customers can request online quotes, manage contracts and documents through a client account or mobile app, report claims, and access assistance. GMF also offers agency appointments, customer support, prevention guidance, and a partner benefits programme. Its stated focus is on human-centred service and protection tailored to customers’ needs.