GM Moving is a dynamic brand that is dedicated to promoting movement, physical activity, and sport throughout Greater Manchester (GM). With a shared mission to enable active lives for all, GM Moving aims to positively transform the lives of people in the region. Their strategy, 'GM Moving in Action,' outlines their commitments, priorities, and approach for the next decade, from 2021 to 2031.

Recognizing the importance of movement, GM Moving believes that it is a miracle pill for everyone, as it contributes to physical and mental wellbeing, social and community development, economic growth, and individual development. By encouraging people to move more, the brand believes that they can lead happier and healthier lives, build thriving communities and places, and contribute to a more sustainable city region. Sadly, current physical activity levels in Greater Manchester are inadequate, with a significant proportion of the population leading sedentary lifestyles.

GM Moving aims to address this issue by providing opportunities, support, and resources for individuals of all ages and abilities to engage in physical activity and sport. They also work closely with key partners, including Sport England and the Greater Manchester Combined Authority, to achieve their goals. Together, they strive to create a positive impact and empower people to live active lives