gmp365.com

GMP Systems AB provides a global media platform designed to help advertisers manage media investments from planning through performance analysis and optimisation. Its centralised operating system brings advertiser teams and agency partners together, replacing fragmented spreadsheets, email threads and disconnected tools with a shared workspace for media data, plans, budgets, spend and campaign results.

The platform collects and standardises data from agencies and media platforms, using a global taxonomy to support comparisons across channels, markets and campaigns. AI-powered checks help flag data discrepancies, while connected workflows support strategy guardrails, collaborative media planning and visibility into campaign delivery. Teams can monitor performance globally or regionally, analyse patterns across campaigns and use current results to adjust plans while campaigns are running. The system also turns previous campaign learnings into guidance for future strategy, helping promote consistency over time.

GMP Systems serves advertisers, media agency partners, global and local teams, and media and marketing procurement professionals seeking greater visibility and coordination across media operations. The company is based in Stockholm, Sweden.