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Hex Code
Color name
RGB
HSL
CMYK
#FD5000
International Orange
253, 80, 0
19, 100, 50
0, 68, 100, 1
#1C1A1A
Cod Gray
28, 26, 26
0, 4, 11
0, 7, 7, 89
#F5CCB7
Mandys Pink
245, 204, 183
20, 76, 84
0, 17, 25, 4
ShortSide is a hockey tape and apparel brand rooted in Minnesota, built around the role a reliable tape job plays in a player’s game. Its focus is hockey tape designed to wrap smoothly, grip effectively, and maintain a clean look on the blade. The product range includes black, white, and clear hockey tape, alongside apparel available through its online shop.
ShortSide draws on experience across hockey levels, from youth mites to the NHL, and presents its products as suitable for players looking to make tape application part of their routine. Professional players featured by the brand include Nate Schmidt, Erik Haula, James van Riemsdyk, and Vinni Lettieri. Testimonials describe the tape as plush without feeling bulky, easy to apply, and able to stay in place through a game.
In addition to individual purchases, ShortSide invites teams to contact the company about bulk tape needs. Customers can shop online, sign up for updates, and follow the brand on Instagram.
Brand industry
Sports
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