Its voice agents handle incoming and outgoing calls, understand requests in natural language, and take practical actions such as answering questions, booking appointments, creating support tickets, sending reminders, and routing calls to staff when human assistance is needed. The service is designed to integrate deeply with CRM, ERP, practice-management, and other industry-specific software, helping businesses automate customer communication within their existing workflows.

goai serves sectors including healthcare, public administration, insurance, energy, retail, tourism, IT services, and call centers. Its assistants can use approved company documents, FAQs, price lists, and databases to provide grounded answers with cited sources. Customers can choose EU-hosted cloud, a dedicated private cloud, or on-premise and air-gapped deployment, with a focus on GDPR compliance and data control. goai also provides implementation and ongoing operation, and supports white-label voice AI offerings for call-center and BPO partners. Its customer examples include Genol, treatsoft, MallOne, and Homeware.