Game of Ads is a digital performance-based advertising agency operated by Goa Online Marketing SL. The agency helps businesses reach potential customers by buying online traffic and focusing campaigns on measurable outcomes, such as leads and customers. It says its in-house technology and private AI help select traffic from online sites and apps, with clients paying for desired results. Game of Ads can target different types of users across multiple advertising formats, supporting brands seeking greater exposure and customer acquisition.

At the core of its operations is THOR, the agency’s proprietary tracking platform. THOR analyzes, measures and filters clicks, uses algorithms to help identify suitable customers, and includes anti-fraud capabilities designed to detect bots, fraudulent IP addresses, inappropriate traffic and code injection. Game of Ads states that the platform supports traffic quality and control over traffic sources. The agency also highlights its experience through reported 2025 figures, including 250 clients, 30 integrated demand-side platforms, 1.5 million generated leads and 500 million ad clicks.