Unclaimed brand
go as u.r is a young Antwerp-based vegan label for cosmopolitans & curious explorers. We design and create no-nonsense, power-performance beauty & effortless, sustainable fashion to keep up with your on-the-go lifestyle.
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Hex Code
Color name
RGB
HSL
CMYK
#C17E57
Antique Brass
193, 126, 87
22, 46, 55
0, 35, 55, 24
#873F0F
Korma
135, 63, 15
24, 80, 29
0, 53, 89, 47
#E8C4A1
Cashmere
232, 196, 161
30, 61, 77
0, 16, 31, 9
Rooted in a cosmopolitan outlook and a deliberate alternative to mass consumerism, the brand champions conscious minimalism: a short, effective beauty routine and a seasonless wardrobe designed to be easy to wear and keep up with daily life.
Its beauty range includes vegan, natural makeup and power-performance products, while its fashion focuses on effortless, timeless pieces made with sustainable and locally sourced materials. The brand describes its approach as bold, experimental, and future-focused, with an emphasis on natural ingredients, considered materials, and practical design.
go as u.r also presents itself as a community for curious, diverse, and expressive people. Through a partnership with W4, Women’s WorldWideWeb, it invests €1 from each purchase in initiatives that empower girls and women around the world. Customers can shop beauty and fashion online, explore the brand’s story and sustainability content, and find stockist information through its website.
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The Go As Ur name, logos and brand assets are trademarks of Go As Ur and its affiliates. Brandfetch isn't affiliated with or endorsed by Go As Ur. Their use is subject to Go As Ur's brand guidelines.
