GÖBA is an Italian online sports retailer operated by Goba S.N.C. di Marinsalta Giancarlo & C., based in Montecassiano, in the province of Macerata. Its store serves athletes and active customers with footwear, clothing and accessories for running, athletics, football, trail running and everyday sport. The selection includes running shoes and specialist track-and-field footwear for events such as sprinting, distance running, jumping and throwing, alongside football and indoor football shoes. Apparel ranges from tops, shorts and tights to jackets, tracksuits, socks and FIDAL-branded clothing. Customers can also shop for bags, backpacks, insoles, orthotic supports, athletic accessories and gift vouchers.

GÖBA stocks products from established sports brands including Adidas, Asics, Brooks, Joma, New Balance, Puma, Mizuno, UYN and CEP. The website features new arrivals and discounted products, with online ordering and customer support available by phone and email. Its stated shopping benefits include free shipping in Italy, secure payment, a satisfaction guarantee and refunds within seven days.