Goberna is a leading brand in political consulting and government services. They offer a range of products and services that cater to the needs of political campaigns, governmental organizations, and individuals seeking to make a real impact in the political arena. Their services include Election Campaigns, Government Laboratory and Prospects, Digital Political Marketing, Electoral and Governmental Image, Training School, Government Consulting, International Network, and Specialized Bookstore.

Goberna understands the power of the rebel archetype in politics and recognizes the importance of challenging established conventions and structures. They believe in the ability of rebels to bring about real change and promote alternative visions. The brand acknowledges that rebels may face resistance and controversy but also emphasizes the attraction and authenticity they generate among voters who are dissatisfied with the status quo.

Goberna highlights the importance of maintaining consistency, using novelty to their advantage, and developing innovative proposals backed by a coherent discourse and strong values. Goberna takes inspiration from political figures like Nayib Bukele, who embodies the rebel archetype and has brought a unique and disruptive style to Salvadoran politics. The brand acknowledges the polarizing nature of the rebel archetype but recognizes its ability to spark interesting debates and provide a compelling conclusion to their series on political archetypes