Go Bike NZ with Janet helps riders get on their bikes and enjoy cycling in New Zealand. Founded by Janet Stark, a cycle education specialist and passionate cyclist, the brand combines professional guidance with practical knowledge of bikepacking, touring and mountain biking. Janet offers personalised online consultations to help riders plan routes, choose suitable gear and clothing, prepare their bikes, and consider training and camping needs. A free 15-minute virtual meetup lets prospective clients discuss their goals, including preparations for the Tour Aotearoa or Sounds to Sounds routes.

The business also provides cycle education services, including qualification assessments, technical advice, coaching and lead auditing, with an emphasis on safe practice and high standards. Group rides and events featuring skills coaching and bike maintenance guidance are planned for 2026, alongside rider-focused accommodation in Hanmer Springs. Go Bike NZ’s online shop offers cycling-themed apparel, gifts, mugs, gift cards and books, with pickup and courier options. The website also shares cycling videos, blog content and event information to inspire and support riders.