Gochang Half-Price Travel is a tourism support program promoting visits to Gochang, South Korea, a destination known for its UNESCO heritage, historic sites and natural landscapes. The program invites visitors who live outside the eligible nearby areas to explore local attractions and receive a portion of qualifying travel expenses back as mobile Gochang Love Gift Certificates. For travel during the 2026 program period, approved participants can receive 50% of eligible spending, subject to minimum spending requirements and limits that vary by application type; eligible young travelers may qualify for a higher rate.

Visitors must apply in advance, spend at participating local businesses using an eligible payment method, and submit receipts and photographs showing visits to at least two designated Gochang attractions. Reimbursement is issued after the application is reviewed, while funding lasts. The website provides application and settlement guidance, frequently asked questions, notices, participating merchant information and travel highlights, including Seonunsa Temple, Seonunsan Provincial Park, Gochang Dolmen Sites and Gochang Tidal Flat