GoDurham is a brand in Durham, NC that offers various products and services to the community. They provide a wide range of transportation options, including fare-free buses, to support and enhance public safety. In addition, GoDurham is committed to creating a more equitable and sustainable city by investing in green spaces and infrastructure in previously disinvested neighborhoods, particularly communities of color.

Through funding from the approved budget, GoDurham is expanding its services and initiatives to meet the growing needs of the city. This includes the expansion of the Community Safety Department's Holistic Empathetic Assistance Response Teams (HEART) to provide crisis response seven days a week. GoDurham is also prioritizing employee compensation, with market adjustment increases and end-of-year appreciation bonuses for general employees, as well as pay structure adjustments and merit-based increases for police and fire sworn employees.

They strive to create a sense of place and enhance the Fayetteville Street corridor, supporting residential and commercial programs, small businesses, and streetscape improvements. Additionally, GoDurham is dedicated to supporting youth career exploration and mentoring programs, as well as investing in new projects for improved green spaces and infrastructure. With their commitment to public safety, transportation, and community development, GoDurham is a vital brand in Durham, NC