Go Easy Australia is a privately owned, diversified company based in Melbourne, Victoria, established in 2005. Founded by Andrew Tawaf, the business was built around a vision of providing action sports and leisure products across Australia, with an emphasis on quality and attention to detail. Its product range spans ATVs and dirt bikes, e-scooters, cycling, fitness and outdoor products. The portfolio includes its own brands, such as GMX Motorbikes and GoSkitz, which offers children’s ride-on products and e-scooters, alongside products from international brands.

The company serves both consumers and business customers through several sales channels. Its retail websites include Go Easy Online, GMX Motorbikes, Old School BMX, BMX Bible and Scooter Cave. It also sells through online marketplaces, including Amazon, Bunnings, Catch, MyDeal, Kogan and Ozsale. For retailers, Go Easy Australia provides wholesale products to bricks-and-mortar stores and drop-shipping retailers. Dealers can contact the company to discuss becoming a stockist, while its support centre and contact channels provide assistance.