The Goff Financial Group is a Houston-based wealth management firm founded by Matthew Goff in 1994. It provides personalized financial strategies designed to help individuals and families preserve and grow their wealth in line with their goals. The firm describes itself as independent and emphasizes transparent advice, with no commissions or hidden product fees. Its team works with clients nationwide and manages or advises more than half a billion dollars in assets.

Services include wealth management, financial planning, portfolio analysis, investment management, and retirement planning. The firm helps clients assess their financial goals, review their portfolios, and pursue strategies suited to their circumstances. Its investment approach uses individual stocks, bonds, and exchange-traded funds, and its advisors provide direct access to guidance rather than routing clients through a call center. Retirement resources address issues such as long-term financial sustainability, healthcare costs, market volatility, pension choices, and executive compensation. The Goff Financial Group also publishes articles and complimentary guides on personal finance and investing.