585GOLD is a Russian jewelry retailer offering online shopping and a network of more than 250 stores across the country’s federal districts. Its catalog brings together jewelry for everyday wear and special occasions, with pieces in gold and silver, costume jewelry, and items sourced from its pawnshops. Shoppers can browse rings, earrings, chains, bracelets, pendants, necklaces, brooches, piercings, watches, and collections for weddings, children, and men.

Designs are available with or without stones, including diamonds, sapphires, emeralds, rubies, pearls, cubic zirconia, and other gemstones; the range also includes synthetic diamonds and 9-karat gold. The brand promotes accessible pricing through sales, discounts, multi-item offers, and gift certificates, alongside jewelry care products and gift packaging. Customers can arrange collection at a store, pickup point, or parcel locker, choose courier delivery, or use same-day express delivery.

Orders, saved products, promotions, and bonus balances can be managed through the website or mobile app