Choice Travel is a Dutch travel company specializing in carefully organised golf holidays for individuals and groups. Founded by Jan Alofs, who has extensive experience in the travel industry, the company has been arranging trips for more than twenty years and marks its twenty-fifth anniversary in 2025. Its guiding principle is quality at a fair price, with tailored arrangements designed around travellers’ preferences.

Choice Travel offers golf weekends in the Netherlands, Belgium and Germany, amateur tournaments, overseas golf events and golf clinics led by Dutch PGA professionals. Destinations include Portugal, Spain, Cyprus, the Canary Islands, Mallorca, Greece and Morocco, as well as Scotland, Sweden, the Czech Republic and other locations. For longer or more distant holidays, the company can arrange bespoke golf trips to places such as Sri Lanka, Thailand, South Africa and the United States. Its wider travel selection also includes sun-and-beach holidays, short breaks, city trips and tours.