Unclaimed brand
Founded by John and Hank Green with the belief that humanity can be good news. At Good Store, we’re searching the world for the best versions of the products that you use daily, like socks, coffee, or soap, and then we’re giving 100% of profits to charity.
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Hex Code
Color name
RGB
HSL
CMYK
#6B2137
Tawny Port
107, 33, 55
342, 53, 27
0, 69, 49, 58
#B8D8FF
French Pass
184, 216, 255
213, 100, 86
28, 15, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Good Store is a mission-driven retail brand founded by John and Hank Green on the belief that humanity can be good news. It seeks out everyday essentials made by people it considers among the best, then donates 100% of its profits to charity. Customers can shop a broad range of products, including socks, underwear, pajamas, clothing and accessories, as well as tea, coffee, soap, haircare, cleaning supplies and pet shampoo.
The store’s collections include Awesome Socks Club, Keats & Co, Sun Basin Soap and EcoGeek, with options to build product bundles and subscribe for recurring deliveries. Its offerings feature items such as loose-leaf tea, espresso, conditioner bars, laundry and dishwashing products, and plastic-free pet shampoo. Good Store also highlights the causes its sales support, including maternal healthcare and tuberculosis programs with Partners In Health and watershed restoration through the Coral Reef Alliance.
The brand combines practical shopping with charitable giving, inviting customers to make everyday purchases that contribute to partner organizations and their work
Brand industry
E-commerce and Shopping
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Charity-linked ecommerce
Subscription socks and underwear
Bar soap and shampoo bars
Specialty tea and coffee
Plastic-free household cleaning
