Good As Gold is an independent multi-brand fashion and streetwear store located in Te Whanganui-a-Tara, Wellington, New Zealand. Established in 2004, the store has carved out a niche by offering a curated collection of top fashion brands and unique products that cater to the tastes of a diverse customer base. With a commitment to exceptional service, they provide free shipping worldwide and a price match guarantee, ensuring a seamless shopping experience.

The store showcases a wide array of products, including the latest footwear, clothing, accessories, and lifestyle items, with options for both men and women. Their offerings feature popular brands like Nike, New Balance, and VEJA, alongside ethically produced items. Good As Gold also engages with the local creative community through collaborations, exhibitions, and events, making it a cultural hub. With a mission to blend local talent with international styles, Good As Gold delivers a shopping experience that is distinctly inspiring and innovative.