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Hex Code
Color name
RGB
HSL
CMYK
#D4BB6A
Tacha
212, 187, 106
46, 55, 62
0, 12, 50, 17
#3AEFF6
Bright Turquoise
58, 239, 246
182, 91, 60
76, 3, 0, 4
#003298
Smalt
0, 50, 152
220, 100, 30
100, 67, 0, 40
Lazada Group, founded in 2012, is Southeast Asia’s leading eCommerce platform, enhancing online shopping experiences across six key markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada leverages advanced technology and logistics to establish a robust retail ecosystem, aiming to serve 300 million customers by 2030.
The brand offers an extensive range of products through its innovative platforms, including LazMall, the largest virtual mall in the region that guarantees 100% product authenticity and fast delivery. Lazada Marketplace enables retailers to connect with millions of customers, while their cross-border services allow Southeast Asian brands to reach international markets seamlessly.
Lazada prioritizes secure transactions and user-friendly payment options, facilitating a smooth shopping experience. With state-of-the-art fulfillment centers and technology-driven solutions, Lazada is not just a shopping hub but a diverse retail destination that also emphasizes entertainment and customized customer interactions.
Brand industry
E-commerce and Shopping
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #D4BB6A, #3AEFF6 and #003298.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
