GOOD Meat is a cultivated meat brand from Eat Just, Inc., offering real meat produced without slaughter. Its approach is designed to provide meat while avoiding the need to raise and kill animals and to clear forests for conventional production. The company describes its work as engineering a natural, innovative process to grow meat for people around the world.

GOOD Meat’s products have reached consumers through notable food-service and retail partnerships. Its cultivated meat was the first of its kind sold in retail, with availability at Huber’s Butchery in Singapore. In the United States, China Chilcano, the restaurant by chef José Andrés, served GOOD Meat cell-cultivated chicken for the first time in the country. The brand presents cultivated meat as an alternative that allows people to continue enjoying meat while changing how it is made.

GOOD Meat also shares stories about its products, process, and dining experiences, and invites people to follow its progress through email updates. Its website provides information about its purpose, process, locations, and frequently asked questions.