Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago is the largest Goodwill organization in North America, dedicated to workforce development and social inclusion. With a mission to connect people to work and prepare them for life, Goodwill serves 23 counties across southeastern Wisconsin and northern Illinois. Their programs offer comprehensive support for individuals with disabilities and those seeking to improve their employment prospects.

Goodwill provides a variety of services, including customized training, job placement, and supportive employment programs designed to aid individuals in achieving independence. Their retail operations encompass donation centers, e-commerce, and community engagement initiatives that transform contributions into meaningful employment opportunities. Additionally, Goodwill’s partnerships with organizations like the U.S. Navy exemplify their commitment to serving adults with significant disabilities through programs like AbilityOne.

Goodwill's core belief in the transformative power of work drives their ongoing efforts to uplift communities, fostering financial empowerment and resilience through skill development and job readiness, ensuring every individual has the opportunity to thrive.