Gooo Lab

Gooo is a free rewards platform designed for people who earn a living or go about their daily routines on the move. Its focus is on drivers and riders, including couriers and motorbike users, who may not benefit from exercise-focused “move-to-earn” apps. Rather than asking users to change their habits or make extra trips, Gooo aims to reward movement they already do for work or everyday travel.

Users can earn points through activities such as driving, riding, and walking. They can redeem accumulated points for items including food, drinks, and gasoline at participating redemption centers; the company describes a network of hundreds of locations. Gooo also promotes free access to its app, products, point earning, exchanges, and transactions, as well as opportunities to donate points to support the community.

The brand was initially focused on Vietnam, with plans outlined to expand into other Southeast Asian markets, including Thailand, the Philippines, Malaysia, and Indonesia, and eventually worldwide.