GoPoofy is an online retailer of pet accessories and supplies, offering practical products for dogs and cats. Its catalogue covers everyday care, comfort, travel, training and play, with collections including leashes, collars and harnesses, grooming tools, toys, beds, feeders, bowls, carriers, clothing, litter and hygiene products, and smart home essentials. Featured items range from reflective harnesses and raincoats to drying robes, pet hair removers, travel water bottles and training treat bags. GoPoofy also sells technology-enabled products such as automatic feeders, water fountains and self-cleaning litter boxes, alongside accessories for those products.

The brand supports pet owners with blog articles and training guides covering topics such as cat behaviour, dog anxiety, leash walking, grooming and pet care. Customers can browse by pet or shop new arrivals, popular products and sale offers. GoPoofy advertises free delivery on UK orders, tracked shipping, secure checkout and returns within 14 days in line with its returns policy.