Gossip Insights is an AI-native social intelligence platform that helps brands understand conversations happening in videos and podcasts. It monitors publicly available spoken content across TikTok, YouTube, and podcast channels, turning consumer discussions into insights for marketing and communications teams. The platform analyzes sentiment, tone, nuance, and context in multiple languages, and alerts users to sudden changes that may signal an emerging crisis. Teams can also compare brand health, engagement, complaints, campaigns, and share of voice against competitors using public conversations.

Gossip Insights automatically identifies people, brands, and organizations, labels discussion topics, and filters out irrelevant mentions. Its continuously transcribed historical data helps users assess longer-term patterns as well as real-time shifts. The service provides daily summaries, instant alerts, and tools for brand monitoring, consumer and market insights, crisis detection, and competitor intelligence. Plans include Pro features such as real-time alerts and 90-day history, alongside custom Enterprise options with dedicated support and API access. Gossip covers markets including the UK, France, Sweden, Denmark, Norway, and Finland.