Grá Produce

Grá is an Irish fresh-produce brand celebrating the care, passion and expertise behind locally grown fruit and vegetables. Its name evokes love and Irish heritage, reflected in the tagline, “Taste the love, Love the taste.” The brand is reserved for exceptional produce grown by dedicated local producers across Ireland, with a shared commitment to bringing consumers delicious, high-quality Irish food.

Grá is brought to consumers by Dole Ireland, an Irish business whose roots trace back to an apple orchard in Armagh in the 1850s. Its range includes Grá Honeycrunch apples, described as juicy and refreshing, with a sweet-tangy flavour and distinctive red colouring over a cream background. The range also features Grá Beneforté broccoli, valued for its crisp texture, vibrant appearance and flavour. It can be steamed, roasted, stir-fried or added to salads, making it a versatile choice for everyday meals.

The brand also highlights its growers, whose experience and dedication help produce Irish fruit and vegetables, and promotes sustainability as part of its broader focus.