Gradient is a prominent brand in the Russian FMCG market, specializing in distribution, marketing, logistics, and information systems. Established in 1991, Gradient has grown to become a leader in the industry. Starting with one trade pavilion in Moscow, Gradient quickly became an official distributor of PROCTER & GAMBLE in 1993.

By 1998, the company had become the leading distributor of perfumes, cosmetics, and home care products in Russia, achieving a turnover of $300 million. Today, Gradient focuses on two core areas: developing in-house brands and exclusive distribution. They have successfully launched brands such as VIVIENNE SABÓ, a French makeup brand, and Meine Liebe, a line of eco-friendly home care products.

The company's strategic interests continue to expand, with recent additions to their portfolio including INFLUENCE BEAUTY for makeup, PROFESSOR SKINGOOD for skincare, URBAN FORMULA for dietary supplements, and LEO&LUCY for pet food. Through their exclusive distribution business, Gradient has established long-term partnerships with global manufacturers, offering popular brands like MERRIES, ATTACK, BIORE, JOHN FRIEDA, and VILEDA. With a commitment to quality, innovation, and customer loyalty, Gradient continues to make waves in the FMCG market