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Hex Code
Color name
RGB
HSL
CMYK
#D15B88
Mulberry
209, 91, 136
337, 56, 59
0, 56, 35, 18
#CEA8FF
Mauve
206, 168, 255
266, 100, 83
19, 34, 0, 0
#333438
Tuna
51, 52, 56
228, 5, 21
9, 7, 0, 78
Gramedia is an Indonesian retail and publishing brand established in 1970 and part of the Kompas Gramedia Group through PT Gramedia Asri Media. It aims to inspire learning and support Indonesia’s development through knowledge, creativity, and literacy. Its core retail offering includes books, stationery, and non-book products, available through its stores and Gramedia.com. Gramedia also operates in education and publishing, working with writers to bring their ideas to readers and helping advance knowledge across the archipelago.
Beyond retail, the brand provides opportunities for partnerships and collaboration, including reseller and business-to-business programs, and organizes events that connect readers, writers, and creative communities. Its stores also host activities and initiatives, such as internal programs focused on respecting music creators’ rights in retail spaces. Gramedia shares articles, news, and resources on topics ranging from reading and hobbies to culture and education. With a nationwide presence and a long history in Indonesia, it serves as a space for people to discover books, develop ideas, and engage with the wider world of literacy.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Indonesian bookstore chain
Book and stationery retail
Omnichannel bookstore operations
Literacy events and book fairs
Community-centered bookstores
How do I download the Gramedia logo?
The Gramedia logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Gramedia's branding look like?
The Gramedia wordmark is a bold blue “Gramedia” lettering with a distinctive capital G and no separate emblem, typically presented in a clean blue-and-white lockup. Its visual identity pairs rounded, contemporary sans lettering and a bright blue primary palette with white and pale neutral backgrounds, using generous whitespace, simple modular layouts, and colorful book, brand, and community imagery.
What are Gramedia's brand colors?
The Gramedia color palette uses the hex codes #D15B88, #CEA8FF and #333438.
The Gramedia name, logos and brand assets are trademarks of Gramedia and its affiliates. Brandfetch isn't affiliated with or endorsed by Gramedia. Their use is subject to Gramedia's brand guidelines.
