Graubünden Tourism is the premier marketing organization dedicated to promoting Switzerland's top holiday destination, Graubünden. Collaborating closely with local tourism partners, their mission is to attract visitors to this stunning region, renowned for its breathtaking landscapes and rich cultural heritage. Graubünden boasts a variety of activities year-round, including exhilarating winter sports such as skiing and ice skating, and summer adventures like hiking, mountain biking, and water sports.

The region is also home to exceptional attractions, from picturesque natural parks, such as the Swiss National Park, to historic sites including castles and churches. Graubünden is also celebrated for its culinary offerings and unique customs. The charming mascot, the ibex, featured in their humorous advertising campaign, symbolizes the spirit of Graubünden. With its diverse accommodations—ranging from hotels and holiday apartments to youth hostels—Graubünden Tourism ensures that visitors enjoy a memorable stay exploring the majestic beauty and cultural richness of this Swiss paradise.