Gravito Ltd is a Helsinki-based Finnish start-up, comprised of a team of seasoned digital business professionals. With their expertise in building world-class digital marketing and analytics systems, Gravito offers a range of innovative solutions. As the marketing landscape enters a privacy-first era, targeting the right consumer has become increasingly challenging.

Gravito recognizes this and has developed a real-time consumer profile that manages consumer identity, consents, and preferences all in one solution. By combining various profiles into one, Gravito provides marketers with the necessary data and segments required for effective marketing campaigns. With the phasing out of third-party, cross-website cookie tracking, first-party data has become crucial for businesses.

Gravito's bottom-up approach ensures that consent is an integral part of the solution, making it easier for brands to handle different identities and consents efficiently. Led by an experienced board and leadership team, including Chairman Juho Jokinen and CEO Jouni Mannerhovi, Gravito is at the forefront of the martech landscape. They offer a range of products and services such as the Gravito Light CMP, Gravito TCF 2.

X CMP, and the Gravito ID Connector Toolkit. To learn more about Gravito and their solutions, visit their website or get in touch with their team at info@gravito. net