Gravity Colors is a Spanish company founded by modelers in 2013, specializing in paints and supplies for scale model cars. Its official online store offers genuine Gravity Colors products, with a focus on premium paints designed for airbrush use. The catalog includes more than a thousand model car paint options, with solid and effect colors as well as shades organized by manufacturer. Customers can also shop for primers, clear coats, detailing products, interior paints, masks and decals, airbrushes, accessories, models, and box sets.

The company promotes direct purchasing from the manufacturer, without middlemen, and notes that genuine Gravity Colors products come in glass bottles. Its store ships worldwide through courier services, with an average delivery time of two to four working days, and provides customer support after purchase. The website also features product-use guidance, frequently asked questions, and an accuracy test. Gravity Colors serves model-building enthusiasts looking for specialized automotive colors and related supplies in one dedicated online shop.