Gravity Builder AI is an AI-powered add-on for Gravity Forms, the WordPress form-building plugin. Designed for agencies, freelancers, and site owners, it helps users create and manage forms faster, reducing time spent on manual form-building tasks. Users can generate forms from text prompts or uploaded PDF, Word, Excel, and HTML files, then edit existing forms by changing fields, labels, descriptions, choices, and settings through simple instructions. The platform also supports form generation in multiple languages and can automatically create conditional logic rules.

Beyond form creation, Gravity Builder AI includes Power Agent, which answers Gravity Forms questions using natural language, and tools for generating custom code to enhance forms or process entries. It can also provide suggestions for improving forms and meeting project objectives. Plans are available for one, 25, or 100 site activations, with unlimited AI form generations and edits included. The service is offered as a standalone product, so users do not need a separate AI subscription. New customers can try all features through a seven-day free trial.