GEFA, or Great Eastern Financial Advisers, is a client-focused financial advisory platform serving the affluent segment. Wholly owned by Great Eastern Holdings Limited, the company brings together financial professionals to provide wealth management solutions built around insurance, investments and financial advice. Its services include personal financial advisory and business advisory, supported by consumer guides and educational seminars for clients, consultants and the Premier Client Group.

GEFA also offers Integrated Wealth Solutions, with information and services relating to family offices, and operates a Premier Client Group with dedicated resources for its consultants and clients. The company provides access to policyholder and unit trust services, as well as Lifehub for consultants. Visitors can learn about GEFA’s distinctive profile, values, parentage, services and career opportunities through its website. Client events, seminars, company news, and photo and video galleries offer further ways to engage with the organisation. With a stated emphasis on trust, GEFA positions itself as a provider of financial advisory and wealth management support for customers and businesses.