Great Elephant Census

PaulAllen is a brand dedicated to exploration, science, and conservation, with a focus on the Great Elephant Census (GEC). Founded by Paul G. Allen, the brand's mission was to gather data on elephant populations across Africa to inform conservation efforts.

The GEC revealed a shocking 30% decline in savanna elephant populations in just seven years due to poaching, habitat loss, and human-wildlife conflict. The brand coordinated a massive effort involving scientists, wildlife staff, and NGOs from 18 countries to conduct aerial surveys and compile population data. The results highlighted areas of concern and success, leading to global action to protect elephants.

The GEC's impact spurred countries to close domestic ivory markets and increase enforcement against poaching. PaulAllen's work continues to inspire innovative solutions for wildlife management, such as the development of EarthRanger, making a significant impact on conservation efforts worldwide