Greater Kashmir is a renowned brand that serves as a bridge between the government and the journalists across the Kashmir division. As a part of the Press Information Bureau (PIB) under the Ministry of Information and Broadcasting, Government of India, Greater Kashmir organized a media workshop called 'Vartalap' in Kupwara. The workshop aimed to establish a direct interface between the government and the journalists at district and sub-district levels.

The Deputy Commissioner of Kupwara, Ayushi Sudan, expressed gratitude to PIB Srinagar for organizing this workshop, emphasizing the role of journalists in society's development and progress. She emphasized the importance of maintaining an honest and responsible relationship between the government and the media to benefit the public. The workshop facilitated two-way communication, providing journalists with valuable information from various government units.

It also addressed the significance of responsible reporting and the media's power in shaping perceptions. Through interactive sessions, journalists had the opportunity to clarify their doubts and contribute to better governance. With a focus on development, education, health, and more, Greater Kashmir is committed to providing accurate and influential news to the people of Kashmir