Great Pretenders is a Canadian-designed brand creating imaginative dress-up and pretend-play products for children, toddlers, and babies. The company highlights its Canadian roots and offers more than 80 handmade products made in Canada. Its collections encourage creative play through costumes, clothing, accessories, toys, and party items for a range of ages and interests.

Dress-up choices include princess dresses and gowns, tutus, fairy outfits, superhero and career costumes, pirate and mermaid looks, and dinosaur, dragon, witch, and wizard capes and sets. Many outfits are sold with coordinating accessories such as wings, wands, masks, hats, or costume pieces. The brand also sells children’s jewelry, hair accessories, purses, dolls, activity and potion kits, journals, stickers, and play cosmetics, including glitter, lipstick, and bath products. Party offerings include themed packs, favors, candles, and cake toppers. Products are organized by age or size, with options for babies and older children, and the site features adaptable dress-up selections for special needs. Great Pretenders sells through its online store and provides shipping to Canadian addresses.