Green Beans Coffee is a coffee brand built around appreciation for members of the U.S. Armed Forces. Its mission is to deliver messages of gratitude alongside a hot, fresh cup of coffee to service members currently serving. The brand invites customers to take part through its “Cup of Joe for a Joe” offering and Military Coffee Cards, connecting a simple gift with a message of support.

Green Beans Coffee also sells coffee and branded merchandise through its online store. Shoppers can find vintage logo drinkware, dog tags, gifts, apparel, and other items, including products associated with particular locations. The store encourages customers to select a location to view the products available in that collection. Its site also provides information about the brand, café locations, causes it supports, employment, news, and customer account and subscription management. With the message “Roasted in the USA, loved around the world,” Green Beans Coffee combines coffee, military-focused giving, and branded goods in a retail experience centered on service members and veterans.