Perion

Perion is an advertising technology company whose Perion One Marketing Operating System helps advertisers and media owners plan, activate, optimize, and measure digital campaigns. At its core is Outmax, Perion’s AI optimization agent, designed to coordinate performance across channels and advertising platforms while keeping advertiser-defined business goals central to decisions.

For advertisers, Outmax analyzes signals across audiences, creative, devices, context, and campaign performance to adjust bids, budgets, pacing, and delivery in real time. It supports campaigns across social, connected TV, digital out-of-home, audio, web, search, and in-store retail media, with connections to environments including DV360, Meta, YouTube, and TikTok. The platform aims to improve return on ad spend, reduce inefficient placements, and provide greater visibility into optimization decisions.

Perion One also offers predictive planning, omnichannel activation, adaptive creative, and transparency tools. For media owners, its services include supply orchestration, auction optimization, demand management, analytics, and platform efficiency. Perion reports performance improvements and reduced carbon intensity in selected campaigns, positioning its technology as a way to pursue measurable results while improving media efficiency.