Green Culture Lab

Green Culture Lab helps leaders and professionals make sustainability an enduring part of their organizations. The company focuses on culture change, drawing on corporate anthropology to understand the habits, shared values, unwritten rules and beliefs that shape how people work and relate to the environment. Its approach goes beyond relying solely on technology, policy or business cases: it helps organizations understand why employees act as they do and build support for new ways of working.

Green Culture Lab offers sustainability keynotes, including “From Extraction to Reciprocity,” presented by corporate anthropologist Walter Faaij, and the “Sustainability in Your DNA” change programme. Through tailored interventions, shared conversations and a compelling change narrative, the programme aims to overcome inertia and give sustainability greater visibility and priority in everyday organizational life. The company describes its goal as building a new normal in which sustainability is embedded in organizational culture and understood across teams. Green Culture Lab reports having delivered more than 175 sustainability keynotes, completed over 30 change programmes and supported more than 165 organizations. It also shares articles, essays and reflections on sustainability and culture change.