GreenDestinations is a global organization based in the Netherlands that is dedicated to supporting sustainable destinations, their businesses, and their communities. They offer a range of programs and services aimed at promoting and recognizing sustainable practices in the travel industry. Their core programs include the GD Awards and Certification Program for destinations, the Good Travel Program for businesses, and the Top 100 Sustainability Stories.

These programs form the foundation of their country-wide stewardship approach, which has been successfully implemented in locations such as Slovenia, Estonia, Australia, Brazil, and Guyana. GreenDestinations also provides a comprehensive support program that includes over 40 assessment and reporting tools, as well as training courses to help destinations and businesses meet their sustainability goals. Their core values focus on being genuine, responsible, economically sustainable, environment and climate-friendly, and nature and scenery-friendly.

They believe in the authentic celebration of local culture, avoiding exploitation in tourism, involving the local business community, combatting the climate crisis, and protecting nature and scenic views. GreenDestinations is committed to promoting peace, universal human rights, and social and environmental justice as fundamental pillars of sustainable tourism. They believe that violations of these values hinder the sustainability of tourism.

By choosing GreenDestinations, destinations and businesses can work towards creating a more sustainable and responsible travel industry, while also gaining recognition and support for their efforts