Greenshoot is a pioneering organization dedicated to mobilizing the creative industries in their pursuit of environmental sustainability and climate change action. Founded in 2009, Greenshoot has been instrumental in driving the shift towards a carbon-neutral production ecosystem, aligning efforts with global initiatives such as the COP26 agreement to limit global warming to 1.5 degrees Celsius. With their comprehensive Green Screen platform, they have successfully guided over 1,500 productions—including renowned projects like "The Crown" and high-profile commercials for brands like Lloyds and Ikea—in reducing carbon emissions and operational costs.

As a social enterprise, Greenshoot offers free Green Steward training to empower individuals from diverse backgrounds, helping them begin careers within the production industry. Additionally, they provide tools such as a pre-production carbon calculator for emissions measurement and reduction strategies. Through their commitment to legacy, they have facilitated over £180,000 in donations of unwanted production assets to charities across the UK and beyond, while promoting partnerships with ethical suppliers to foster sustainable practices.