Greenstar Social Marketing

Greenstar Social Marketing Pakistan (G) Limited is an independent member of PSI focused on improving health and well-being in Pakistan. Its stated mission is to contribute to the country’s development through family planning and family health solutions, with particular attention to underserved communities. The organization works with governments, foundations, healthcare providers and other partners to strengthen health systems and expand access to care.

Greenstar’s approaches include social franchising and marketing, community mobilization, male and youth engagement, social entrepreneurship and digital technologies. Its programs address maternal and child health, contraception, adolescent and youth health, post-abortion care, women-related cancers, tuberculosis and HIV, and telehealth. Initiatives include family planning services, diarrhoea management using zinc and oral rehydration salts, nutrition support for women during pregnancy and lactation, and self-care access. Greenstar also operates the POOCHO Helpline and connects people with its healthcare providers network and clinics. Its listed product categories include fast-moving consumer goods and pharmaceutical products.