Unclaimed brand
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Hex Code
Color name
RGB
HSL
CMYK
#00A72E
Green Haze
0, 167, 46
137, 100, 33
100, 0, 72, 35
#2C3E50
Pickled Bluewood
44, 62, 80
210, 29, 24
45, 22, 0, 69
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
The brand focuses on improving maternal health awareness and advocating for safer childbirth practices, particularly regarding home births. Recognizing the growing trend of expectant mothers choosing to give birth in the comfort of their homes, the brand emphasizes the importance of clear, factual communication about the potential complications associated with this choice. Specialists urge that only qualified maternity caregivers should attend home deliveries, especially for those with complex pregnancies.
The brand seeks to address the disparities in access to reliable home birth care, which can vary widely based on geographic location. By highlighting tragic cases that underscore the risks of inadequate care, the brand aims to foster informed choices among mothers-to-be. It promotes robust discussions between healthcare providers and patients, ensuring that all risks are communicated transparently.
The goal is to equip expectant mothers with the knowledge necessary to make safe decisions about their childbirth options, reinforcing the notion that certain pregnancies require medical facility support for optimal safety
Brand industry
Health
Company type
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Year founded
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UK online news publishing
Political and international news
Music and entertainment journalism
Gaming and esports coverage
Sustainable living guides
How do I download the Green Today logo?
The Green Today logo comes in one version: a logo. Download as transparent PNG.
What does Green Today's branding look like?
The Green Today wordmark pairs a lowercase green “green” with smaller “today.uk” lettering, using a leaf-like green mark at the left as its distinctive nature cue. Its visual system combines heavy, compact dark headlines and smaller sans lettering with a restrained green identity, slate navigation, pale neutral backgrounds, and simple editorial story cards that rely on strong text hierarchy and image blocks.
What are Green Today's brand colors?
The Green Today color palette uses the hex codes #00A72E, #2C3E50 and #FFFFFF.
The Green Today name, logos and brand assets are trademarks of Green Today and its affiliates. Brandfetch isn't affiliated with or endorsed by Green Today. Their use is subject to Green Today's brand guidelines.
